Digital Marketing
Social Media Manager
at SWCO Agency
Brand management for clients in the health, tech, and wellness industry, overseeing all aspects of their digital presence. My focus was on elevating the content quality and respecting each brand’s voice and vision on social media.
content management
Responsible for trends research, content strategy and creation—including copy, design, and video editing for Reels and TikTok. Development of content calendars and schedules ensuring brand consistency across Instagram, TikTok, LinkedIn, Facebook, and Threads.
brand management
Followed brand guidelines to develop unique content for copy, design and videos, respecting each brand’s colors, tone and mission.
video editing
Short video edits for TikTok and Reels using the brand’s available assets to hop on trends. I mixed videos and pictures to create relatable, engaging, on-brand content.
monthly reports for clients
Created documents including a 30-day content analysis based on social metrics, trend research, and defined new goals and strategies for the upcoming month.
