Digital Marketing
Digital Marketing Manager
at LUNATA BEAUTY
I planned and oversaw all Digital Marketing efforts, reporting directly to the founders. My mission was to uphold the creative vision by developing guidelines and making creative decisions, collaborating with agencies, freelancers, and contractors to create all content and strategies.
in numbers
Over 1.3 million views on TikTok
Our content went viral a few times on TikTok and reached over 1.3 million views with two of our most viral videos.
100+ partnerships in the US and Canada
I've managed partnerships and collaborations with beauty creators, from onboarding to publishing, leading all creative decisions.
Content mgmt across 7 platforms
Content strategy, creation, production, and definition of social calendars for Instagram, Email, SMS, TikTok, Facebook, YouTube and website.
4x more followers on TikTok
Quadrupled the TikTok follower count with a consistent posting schedule and high-quality UGC.
content management
Managed content strategy, creation, and production, defined social calendars, analyzed results, generated reports, and recommended new strategies for all channels, including organic and paid campaigns. Collaborated with agencies, freelancers, and contractors for all extra demands.
influencer management
Influencer selection, budgeting, negotiation, onboarding, content support, final approval, and performance analysis for campaigns and UGC sourcing. Managed contracts and negotiations with agencies or talent directly, ensuring all deliverables respected our brand guidelines.
email and SMS marketing
Managed the entire email and SMS lifecycle based on our customer journey, from start to finish. This included creating visual structure and copy, audience segmentation, A/B test setup, final campaign launch, and results analysis.
brand guidelines and creative direction
Defined colors, fonts, voice, and tone for all platforms and strategies, including social media, website, and paid traffic campaigns. Also made creative decisions for shoots — from writing scripts and selecting models, products, and beauty professionals to handling quality assurance and final approval.
