Digital Marketing
Email Marketing Manager
at BÍA NEUROSCIENCE
I lead the email and SMS marketing strategies by managing all campaigns and automated flows from start to finish. My work begins with research, moves on to planning themes and content schedules, and involves creating visual structures, copy, and design, as well as setting up audience segmentation, A/B tests, managing the final launches, and conducting results analysis.
in numbers
Exceeded the sales target by 50%
Hitting the company’s Promise Goal in the first quarter of the year.
Maintained excellent rates on Klaviyo
Averages of 65% open rate, 7% click rate, and 1.5% placed order rate, with less than 0.1% spam report and unsubscribe rate.
Achieved a 99% deliverability rate
With zero email errors, testing all campaigns and flows on Klaviyo and Litmus.
High scores on email compliance
Hit 100% on key email compliance metrics such as DKIM, SPF, and DMARC.
email flows and automation
Responsible for creating, setting up, updating, A/B testing, and analyzing automated flows tailored to our Customer Journey, with a focus on welcoming and nurturing new subscribers, increasing brand awareness, and sharing educational content about the company and products.
email campaigns
Responsible for planning, creating, and setting up campaigns to promote products, updates, and offers, as well as segmenting audiences, conducting A/B tests, scheduling, and analyzing results. All aligned with quarterly strategies, sales, and themes.
lead generation and retention
Responsible for implementing strategies like flyout, exit-intent, and quiz banners, resulting in a substantial increase in subscriber numbers. The goal was to maintain an active and engaged community by regularly monitoring and analyzing key metrics, cleaning lists, and implementing targeted flows to re-engage inactive subscribers.
